Currently, in the era of mobile internet, many of people's activities have shifted from offline to online, making life more convenient. The metaverse can break through the screens and barriers of current online life, bringing people a more realistic and immersive interactive experience, and transforming people's lifestyles.
Transforming entertainment and social models to provide new experiences
Currently, people surrounded by rich entertainment and social content can access a variety of entertainment and social experiences. For example, playing voice teaming games with friends, exploring unknown continents in an open gaming world, cheering idols at crowded concert venues, and so on.
But such entertainment and social experiences have boundaries, and online, it is difficult for people to obtain a real experience comparable to offline; Offline, due to geographical and social factors, it is possible to have an impact on meeting friends and hosting entertainment activities.
The metaverse can provide users with a virtual world that supports real-time free interaction and brings real immersive experiences. Here, users can gather with friends anytime, anywhere in various virtual scenes full of sci-fi colors, and truly experience a variety of social activities. At the same time, users are not only experienced users of the metaverse, but also creators of the metaverse, who can use various creative tools to design new social spaces, new games, and more. The metaverse will create new entertainment and social models to enrich users' entertainment and social experiences.
In this regard, the VR social platform VRChat provides users with a virtual social experience similar to the metaverse. In VRChat, users can freely create their own virtual images, and design themselves as cute anime girls, genies with ears and tails, etc. Users can interact with others through virtual avatars, and even touch other virtual avatars.
Various Images in VRChat
VRChat has broken through the screen barrier of online social interaction. With the help of full body tracking devices, users can freely move around in virtual social scenes. This enables many offline entertainment and social activities to be implemented in the virtual world. Taking dance as an example, VRChat not only offers entertainment balls for users to experience, but also professional dance parties of different dance genres. Many professional dancers gather at VRChat for dance competitions.
At the same time, VRChat also offers a wide variety of games that can provide users with immersive entertainment and social experiences. Taking room escape as an example, in reality, some room escape scenes are difficult to bring more immersion due to the lack of props and restrictions. In VRChat, the escape of the Chamber of Secrets eliminates various limitations in reality, and props, sound effects, and more are more rich and realistic, providing users with a greater sense of immersion. In addition, VRChat supports users to freely innovate social scenarios, create social games, and meet their personalized needs.
Currently, VR social platforms have demonstrated a new mode of immersive entertainment and socializing in the virtual world. With the development of the metaverse, virtual scenes will further flourish, gradually covering more entertainment and social activities, and bringing more activities into the virtual world.
Transforming consumption patterns and creating new scenarios
With the development of technology, people's consumption patterns are also constantly upgrading. The rise of e-commerce has made more people accustomed to online shopping, and the application of technologies such as AR (Augmented Reality)/VR in the new retail field has created a consumption scenario that combines virtual and real, showcasing the transformation of consumption patterns in the era of the metaverse.
In April 2021, Tmall 3D Home Decoration City was officially launched, where merchants can build 3D shopping spaces and consumers can achieve "cloud shopping". After entering a 3D room, consumers can experience a full house roaming experience, viewing product styles, details, prices, and more from any angle.
The 3D Space in Tmall 3D Home Decoration City
Currently, Tmall 3D Home Decoration City has launched over 10000 sets of 3D spaces, including offline home stores of many brands, various 3D sample rooms built by well-known designers, and so on. Here, consumers can freely mix and match different products and experience the effect of different product combinations.
In addition to providing consumers with a more realistic experience of 'cloud shopping', some companies have built immersive consumption venues that combine virtual and real based on VR technology. For example, "Area15", located in Vegas, Alaska, USA, has created an immersive consumer entertainment community for consumers through the attempt of advanced technology.
”Area15 "includes a variety of immersive experience venues, themed activities, restaurants, bars, etc. Among them, people can enjoy a variety of art works, try various VR art experiences, rest in the freely changing background rest area, and also consume in restaurants and bars full of science fiction.
The above virtual and real shopping scenes can bring consumers a more realistic and immersive consumption experience, showcasing the primary form of consumption in the metaverse. In the metaverse, not only can more real consumption scenes be combined with virtual scenes, but even the entire consumption scene can be moved into the virtual world. Users can experience immersive shopping in virtual shopping scenes through virtual avatars.
Transforming government management models and upgrading government services
In November 2021, the Zhejiang Provincial Department of Economy and Information Technology held a symposium on the development of the metaverse industry, introducing the ideas of the "Zhejiang Virtual Reality Industry Development Report"; In December 2021, the "14th Five Year Plan" for the Development of the Electronic Information Industry in Shanghai specifically mentioned the metaverse, stating the need to strengthen the research and development of the underlying core technology and basic capabilities of the metaverse; In December 2021, Hangzhou announced the establishment of the Metaverse Special Committee to incorporate the Metaverse into the future industrial development system.
By the beginning of 2022, many cities in China have mentioned the metauniverse in government documents, and regarded it as an important direction for industrial development, Digital transformation of government affairs, and building smart cities. In the process of integrating the metaverse with government affairs, it will transform government management models and upgrade government services.
First, the combination of the meta universe and government affairs can help urban governance simulation decision-making. The virtual world and the real world in the metaverse can be mapped in real-time, and all people, objects, and even the entire city in reality can be replicated into the metaverse. By observing the dynamics of cities in the metaverse, timely discovering changes in trends, and simulating problem-solving solutions, scientific decision-making can be provided for real-world government affairs.
Secondly, the combination of the meta universe and government affairs can improve the efficiency of emergency handling. In reality, drills for emergencies such as floods and fires are often carried out according to plans, lacking randomness and authenticity, and can result in a large amount of resource waste. In the metaverse, simulating a fire, flood, etc. is very easy. It not only avoids resource waste, but also reflects real scenarios and changing situations, allowing all personnel involved to actively participate and improving people's emergency response capabilities.
Finally, the combination of meta universe and government affairs can realize the simulation of urban planning and construction. In reality, when planning urban construction as a whole, it is difficult to achieve overall coordination due to the different division of powers and responsibilities among multiple urban management departments. In the metaverse, a complete digital twin city can be built based on the city as the prototype, simulating the operation of the city, and testing urban planning plans within it, identifying potential problems in the plan, and resolving them in a timely manner. In addition, based on AI analysis of urban planning schemes, scientific and effective planning suggestions can also be obtained.