In April 2021, Tmall 3D Home Decoration City was officially launched, where merchants can build 3D shopping spaces and consumers can achieve "cloud shopping". After entering a 3D room, consumers can experience a full house roaming experience, viewing product styles, details, prices, and more from any angle.
The 3D Space in Tmall 3D Home Decoration City
Currently, Tmall 3D Home Decoration City has launched over 10000 sets of 3D spaces, including offline home stores of many brands, various 3D sample rooms built by well-known designers, and so on. Here, consumers can freely mix and match different products and experience the effect of different product combinations.
n addition to providing consumers with a more realistic experience of 'cloud shopping', some companies have built immersive consumption venues that combine virtual and real based on VR technology. For example, "Area15", located in Vegas, Alaska, USA, has created an immersive consumer entertainment community for consumers through the attempt of advanced technology.
”Area15 "includes a variety of immersive experience venues, themed activities, restaurants, bars, etc. Among them, people can enjoy a variety of art works, try various VR art experiences, rest in the freely changing background rest area, and also consume in restaurants and bars full of science fiction.